We're proud to announce that we have now launched the first Business Health Plans (BHP) for Indonesia, in partnership with PT Sunday – growing our customer numbers in the region in line with our 2027 goals and fulfilling our purpose of helping more people live longer, healthier, happier lives.
Rising to the evolving healthcare needs of SMEs across Indonesia
Our BHP offer health insurance options that scale in line with business’ growth, giving them real flexibility in a fast-changing market.
The extensive coverage includes clearly defined trade-up benefits for each tier, as well as optional covers, co-insurance, and deductibles – allowing businesses to customise their chosen health plans according to their specific circumstances, budget and employee needs.
Launching ‘We Can’ in Indonesia
To support the roll-out, we’ll be launching our ‘We Can’ campaign in Indonesia in May. Capitalising on its in-built flexibility, we've adapted the campaign messaging to resonate with our local target audience – highlighting our role as a trusted health partner and profiling the innovative healthcare solutions we offer. In addition, we'll be hosting an event in June to connect with our intermediary partners and brokers, introduce them to the new plans, and further strengthen our partnerships.
For more information, speak to your Bupa representative.