A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app.

There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.

‘First party’ and ‘third party’ cookies

Each type of cookie can be set and controlled by the operator of the website which the user is browsing such as Bupa (known as a ‘first party cookie’) or a third party such as Facebook, for example to display advertisements and social sharing features, (known as a ‘third party cookie’).

Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the Bupa website, such as generating a quote or placing an order.

Broadly speaking, there are two different types of browser cookies:

  • Session cookies are stored in the computer's memory during a user's browsing session and are automatically deleted from the user's computer when the browser is closed or the session is deemed to have ended. These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log-in repeatedly. They are widely used by commercial websites; for example to keep track of items that a consumer has added to a shopping basket.
  • Session cookies do not collect any information from the user's computer and they expire at the end of the user's browser session. They can also become inaccessible after the session has been inactive for a specified length of time, usually 20 or 30 minutes.
  • Persistent cookies are stored on the user's computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.
  • Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, from days to months or even years.

How does Bupa use cookies?

Bupa only uses browser cookies to measure non-personal information, for example to learn about the behaviour of visitors to our website and how they respond to our marketing communications. The more we learn, the better we are able to provide relevant and interesting content and services.

How can you control the use of cookies?

Your use of the website constitutes your consent to this website setting cookies on your device.

If you do not want the website to set cookies on your device then you should not use the site and you should delete any Bupa cookies which have been placed on your device having visited the site. Alternatively, the ‘Help’ menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of the website's essential features, we recommend you leave them turned on.

A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at The guide contains an explanation of the Internet Advertising Bureau's self-regulatory scheme to allow you greater control of the advertising you see.

Learn more about cookies

To find out more about cookies, search in Google or visit or (which is run by the IBA Europe).

Cookies used by Bupa Global

To help you understand the different types of cookies we use and what they do, we have conducted a full audit of our sites and grouped cookies into four categories:

  • Strictly necessary cookies 
  • Performance cookies 
  • Functionality cookies 
  • Targeting cookies

In the tables below you will find a list of the cookies used on our websites and a brief description of the information they gather.

We work with a host of third-party suppliers who place cookies on your device. Where the information is available to us, we have listed these cookies in the table. We rely on the information passed on to us by third-party suppliers. If you want to know more about cookies used by these third-party suppliers, please click on the links in the tables for individual cookie policies.

Strictly necessary cookies

'Strictly necessary' cookies let you move around the website and use essential features such as accessing secure areas of the website and identifying you as being logged in. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. Accepting these cookies is a condition of using the website, however, as they are required for the proper operation of the website. If you prevent them, we cannot guarantee how it will perform.

Cookie source Name Purpose More information (external links)
Bupa Global LocalStorage We use session based WebStorage to persist your preferred product configuration options, as well as to remember your personal details between page refreshes. We do this so that we can provide relevant and contextual pricing information across the site. About WebStorage

Performance cookies / analytics cookies

We use these cookies to collect information about how visitors use our website, including details of the site where the visitor has come from and the total number of times a visitor has been to our website. By using our website, you agree that we can place these types of cookies on your device. We use the information to improve our website and enhance the experience of its visitors. All information these cookies collect is aggregated and therefore anonymous.

Cookie source Name Purpose More information (external links)
Tealium utag_main MCV_126234B8527831D90A490D44%40AdobeOrg Like Adobe SiteCatalyst this software helps us to analyse visitor information. The data stored by these cookies can be seen only by the relevant teams at Bupa and never shows any confidential information
Adobe SiteCatalyst s_cc
We use Adobe SiteCatalyst (formerly Omniture) to give us insights into how many people visit our website, and how our users interact with it.
Cookies are used to help us to better estimate the number of individual anonymous visitors to our website. There are two types of cookies that may be used: session and persistent. Session cookies exist only during a website visitor's online session. They disappear from the visitor's computer when he/she closes the browser software. Persistent cookies remain on the visitor's computer after the browser has been closed. When examining your cookies you may notice a cookie that is set by one of the following domains - or The and domains are the primary domains used by the tool to measure visitor behaviour on our website.
The SiteCatalyst cookies are s_cc (session), s_sq (session) and s_vi /s_fid (persistent).
Omniture privacy policy

Functionality cookies / application or site specific cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using the website, you agree that we can place these types of cookies on your device

Targeting cookies / advertising

From time to time, cookies are used to collect information about your browsing habits in order to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

The cookies are usually placed either directly by third party advertising networks. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

Cookie source Name Purpose More information (external links)
Test & Target mbox This is a cookie to monitor site performance. It anonymously stores referrer details, IP address and search query information. Omniture privacy policy

However, this policy does not cover the use of third party cookies. This will be covered by that third party’s privacy policies and practice and we would recommend that you take a look at these which in most cases will be found on that company’s website.