Bupa Global

Our strategy

Delivering on our strategic pillars


In simple terms our strategy is: to be the healthcare leader for globally minded globally mobile customers, providing seamless access to outstanding medical care across the globe.

Find out more about our 4 strategic pillars and how we are delivering on these

Globalista customer segments

Ensuring our products and services engage all globally minded globally mobile customers

Operating in region

Extend our global capability through a regionalised service to get closer to our customer, in turn helping them access local expertise and help improve business efficiency

Priority markets

Focus our efforts on those customers and markets that provide the best opportunities for us to grow together in partnership and target regions where the biggest concentration of our current and prospective customers are.

Sole focus in health and care

Continue to reinforce our credentials as a trusted market leader in healthcare that helps bring peace and mind and value to your business. This includes building leading edge capabilities such as: core systems, service improvements and business intelligence, improved digital tools and health and benefits innovation.

Other useful links

Rates and rules review hub

To review our latest product rates and rules click here.

Bupa around the world

Bupa Global around the world

Our annual report

Read our highlights of the past year and find out how we bring our unique purpose of longer, healthier, happier lives to life.
Annual Report 2016

Using our brand

To request use of our logo or other Bupa brand intellectual property (IP) please contact your Bupa Team. Any usage of our IP must be approved.